Inspired by the increasing popularity of folding phones like Samsung's Galaxy Z Fold6 and Z Flip6, Forbes is reporting that Apple is wading into the market.
- Market Context:
- Folding phones are gaining traction, with a 49% year-on-year increase in global shipments in the first quarter, driven by brands like Huawei, Honor, and Motorola.
- Apple's Approach:
- Apple is reportedly developing a foldable iPhone that folds in half for a more pocketable design, similar to the Samsung Galaxy Z Flip6. The company has tested both flip phone and tablet-like designs but has decided to pursue the smaller flip design.
- Design Challenges:
- Apple aims to eliminate the screen crease that plagues current foldable phones and ensure that the folded phone is no thicker than a regular iPhone. This would make Apple's foldable thinner than existing models.
- Technical Hurdles:
- Apple's engineers are working on relocating the Apple logo to accommodate the fold without disrupting branding. They are also focused on the durability of the folding display, concerned about the impact of repeated folding.
- Release Speculation:
- Reports suggest a possible release date around 2026 or 2027, with the delay attributed to the challenge of perfecting the crease-free design and ensuring durability.
- Uncertainties:
- The article raises questions about the foldable iPhone's name, its market positioning, and its potential cost, noting that Apple will need to justify the new form factor to consumers.
